Cool Aid Crutch Wear

"Enjoy Your Inner Feeling While Healing"

"I am the Standard, not the statistic."

                                       -Xavier LA

Aliyah Imani Wilson 

CEO/Founder of Cool Aid Crutch



My name is Aliyah Wilson and I am seeking your support as a proud participant of the 2013 NFTE National Youth Entrepreneurship Challenge where I have the opportunity to win $25,000 in cash and prizes to assist in continuing my educational efforts.

I am currently a senior at Crossroads College Preparatory School where I maintain a 3.6 grade point average.  My school activities and involvement include Vice President of the Student Council, Student Ambassador and the varsity volleyball team.  I am also actively involved in several community organizations including Girl Scouts of Eastern Missouri – Troop #2748, National Black MBA Association – St. Louis Leaders of Tomorrow, President of Vice Cabinet Congressional Youth Cabinet and an active participant in the Youth Exploring Science Program (YES) sponsored by the St. Louis Science Center.  After graduation, I plan to attend Howard University in Washington, DC as a Pre-Med/Biology major with an ultimate career goal as an Anesthesiologist.

As a participant of St. Louis’ intense inaugural two-week Network for Teaching Entrepreneurship (NFTE) BizCamp®, which focused on building businesses and learning key entrepreneurial skills, I was provided a foundational entrepreneurship education that is sure to help  me for years to come in an increasingly competitive marketplace, beginning with my upcoming college career and experience.

As part of the program, we had to develop our own business, hence the establishment of Cool Aid Crutch Wear.  Cool Aid Crutch Wear, inspired by a foot injury resulting in four surgeries and limited activities during my recovery process, is a Create It Yourself (CIY) shopping experience committed to offering the finest custom designed accessories for your crutches made of 100% recycled materials that provide confidence, self expression and creativity.

As the culminating event of the program, I participated in the first Start It Up St. Louis Youth Entrepreneurship Challenge.  During the championship round of the challenge, I placed as one of six finalists with my presentation of Cool Aid Crutch Wear and ultimately emerged as one of two 1st place winners advancing me to the national competition to be held on October 3, 2013 in New York City where I will compete with 35 other NFTE student champions from across the country for a chance to win $25,000 to help me advance my education.

Now, here is where you come in! I am counting on your votes to be crowned the 2013 National Champion of the NFTE Elevator Pitch Challenge, presented by E*TRADE Bank, with the People’s Choice Award of $2,500.

Online voting takes places from September 3rd – September 30th at where you will be able to view my ‘elevator pitch’ video and cast your votes EVERY DAY.  Please share this information with your immediate and extended networks as the winner is determined by the the most unique votes. (i.e. the most individual email addresses).  Please view the website for additional details about the competition and voting opportunities.

Please follow me on Facebook and Instagram (Cool Aid Crutch Wear) and Twitter (@coolaidcrutch) to stay up- to-date with the latest news and updates.

I look forward to your support and thank you with the deepest sincerity in advance!


Aliyah I. Wilson